Baidu, Rakuten’s Joint Website Launched In China

News Source:

The B2B2C joint venture established by the Chinese search engine company Baidu and the Japanese e-commerce operator Rakuten has announced that it has formally adopted the Chinese name "Le Ku Tian" as the brand name of its online service platform, which is currently opened to e-commerce vendors for registration.

Koichi Nakamura, CEO of, said that the reason for adopting "Le Ku Tian" is because its pronunciation is similar to Rakuten, and it is also a Chinese name representing happiness. He further explained that their service concept is to make online shopping a secure, convenient and happy pursuit. They hope consumers can enjoy the cool shopping experience on

Both Baidu and Rakuten's executives said that the e-commerce website will not only further energize the Chinese e-commerce ma...

This news article comes via , who is the copyright owner of this information and news. has licensed the rights to this article and any republication or re-distribution in whole or in part of this content is strictly prohibited without the express consent of

You May Also Like