New E-commerce Rules: China Will Implement Real-name Registration For Internet Stores

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The State Administration for Industry & Commerce of China has formally published the "Interim Measures for Management of Network Commodity Trade and Related Services", effective from July 1, 2010.

According to the measures, individual online sellers in China who wish to sell goods via the Internet should submit applications to the operators of e-commerce platforms with their true identity information, including names and addresses. By doing this, anonymous sellers of goods will hopefully be eradicated. Considering the nuances of various online shopping websites, SAIC will establish a unified nationwide supervision and management platform in three years after this initial test phase.

The measures state that for registered enterprises and small private businesses who want to open online stores, they should provide their business licenses a...

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