Shunya International Brand Consulting (Beijing) Co., Ltd, a marketing and communications services firm, has agreed to acquire over 50% of Beijing Milaiwu Network Technology Co., the developer behind popular Chinese video streaming platform Inke.
No financial details were disclosed, but the company said the investment will be all cash. Two months ago, Sunya and Inke said they would establish a joint venture to develop marketing solutions on Inke's live streaming platform. The investment would give Shunya control of Inke, and provide a popular channel for its marketing clients.
Founded in 2015, Inke is among a number of popular live video streaming apps where millions of young Chinese can watch Karaoke singing and other acts by follow users who post their performances on the platform. According to research firm Analysys, the platform recorded...
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