Northern Light Leads $18M Round In Women’s Dress Rental Platform

Northen Light Venture Capital has led a US$18 million series A round in Ms Paris, an online women's dress rental platform in China, according to a company announcement.

Matrix Partners China and a number of existing investors, including China Growth Capital, also participated in the round.

The apparel industry in China has a market size of several trillions RMB in 2016, and is already a mature sector in the e-commerce industry, said Jiang Haotian, managing director at Northen Light.

Over the past ten-years, the industry has faced problems including high return rates, inventory risks and low online customer volume. However, Ms Paris' innovative business model improves the supply chain and operating model, Jiang said.

Founded in 2015 in Shanghai, Ms Paris lets users rent top brand and luxury women's dresses at up to 95% discount...

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