New Oriental Education Leads $13M In Chinese Children’s Stories Content Start-Up

New Oriental Education & Technology Group Inc. has led a RMB90 million (US$13 million) funding round in Kaishuo Jianggushi, a children's stories content provider.

Chinese growth capital firm Trustbridge Partners, Shanghai-listed Zhejiang Daily Digital Culture Group and iResearch Capital also participated in the round.

The funding round is part of a new generation of content and knowledge-sharing platforms emerging in China that have sparked investor enthusiasm.

In January, Zhihu, a question-and-answer knowledge sharing platform, raised US$100 million in a series D round. At the same time, Shanghai Bajiulin, a new media and knowledge sharing start-up founded by well-known Chinese financial writer Wu Xiaobo, raised RMB160 million (US$23 million). In April, Lizhiweike, a Shenzhen-based online education mobile app, raised tens of m...

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