Alibaba, Bailian Form Strategic Partnership In Push For New Retail Model

Alibaba Group Holding Ltd. has established a strategic partnership with traditional retailer Bailian Group to explore new forms of retail opportunities, the companies announced today.

The two companies will jointly design cross-channel store operation and ordering systems, integrate membership bases, combine resources in supply chain management, as well as partner on mobile payment methods and logistics services.

"New retail re-imagines the relationship between consumers, merchandise and retail space by leveraging mobile Internet and big data," said Daniel Zhang, CEO of Alibaba Group, in the announcement. "It will upend the traditional manufacturing and supply chain, the connection between merchant and consumer, as well as the overall consumer experience."

They will also conduct research and development together in new technologies s...

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