Innotech Capitals, a Shanghai-based private equity firm under Innotech International Group, has acquired Ad-Juster, a U.S.-based data aggregation platform, as part of a plan to take the company global.
No financial details were disclosed.
"With our network and resources in international ad tech, Innotech International Group will quickly help Ad-Juster expand its unique offerings to global markets starting with China and the Asia Pacific region," said Oliver Chen, founding partner at Innotech Capitals. "The business will meet the growing need for automated operations and solutions around the world."
As the complexity of the digital landscape has exploded from standard display third party ad delivery to include new systems and metrics for mobile, vide...
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