Australian media intelligence firm Isentia Group Ltd. has expanded in China with the acquisition of China Newswire, a media syndication and big data company that claims to reach 30,000 media outlets, journalists, social media writers and key online influencers.
China Newswire CEO Danny Levinson, an American entrepreneur based in China for 20 years, has taken the role of regional director for Asia at Isentia, which is listed on the Australian Securities Exchange. He will work with the company's Sydney-based executive team to grow the company's content syndication and distribution business throughout Asia.
The content distribution, influencer outreach and media analytics sector has been consolidating in Asia in recent years. Along with Cision's purchase of PR Newswire last year, rival Nasdaq also purchased Toronto-based Marketwired and is repor...
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