JD’s JV With ZestFinance Will Soon Open Services In China

News Source: ChinaTechNews.com

JD Finance CEO Chen Shengqian revealed that the company's joint venture with ZestFinance, an American Internet financial company specializing in data risk control models, will soon be opened in China.

JD Finance invested in ZestFinance in June 2015 and the two parties announced plans to establish a joint venture named JD-ZestFinance Gaia to support the development of consumer credit services in China. The JV will leverage ZestFinance's machine learning-based credit-decision technology and JD's reservoir of big data consumer data to provide credit risk evaluation services to companies in China.

Founded in Los Angeles in September 2009, ZestFinance was originally known as ZestCash. Its co-founders are Google's former vice president Douglas Merrill and Capital One's former senior director of credit Shawn Budde. The company uses machine learning ...

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