Netflix Plans To Enter Chinese Market Independently

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In a move that will have China-technology watchers shaking their heads in disbelief, American video website Netflix bravely plans to enter the Chinese market independently without cooperating with local companies.

Ted Sarandos, chief content officer of Netflix, also said that the company plans to promote the Chinese-made content to the international market.

Sarandos said that they will probably not cooperate with Chinese local manufacturers, because the model is complicated and hard to manage. So unlike Netflix's deals with Apple TV and Roku in the U.S., Netflix will go solo in China.

If not cooperating with local companies, Netflix will need to apply for various operating licenses on its own, which is also difficult. Commenting on this, Sarandos said Netflix will need eight different kinds of licenses to launch services in China. In a...

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