Dangdang.com Suspends Plans To Launch Own Apparel Line

News Source: ChinaTechNews.com

One of China's largest online book sellers has surrendered its plans to launch its own branded clothing line.

Li Guoqing, chief executive officer of Dangdang.com, revealed during a media communications meeting that the company has suspended its own brand apparel plans and instead the products sold in their online apparel channel will be all from third-party vendors.

Dangdang.com launched its own brand in May 2012 with products covering basic apparel products and home supplies. However, in the second half of 2012, the company stopped the design and manufacturing of its own branded apparel, and now it has formerly stated it will cease selling the goods. The company said it is still too early to launch its own branded apparel.

Meanwhile, Dangdang.com adjusted the positioning of its apparel channel. When its own brand apparel was launched,...

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