With an eye towards a potential overseas initial public offering, Chinese B2C e-commerce website 360buy.com has started the public beta testing of its English-language website, directly selling products to overseas buyers.
This marks the beginning of 360buy.com's overseas expansion as the competition in the Chinese e-commerce market is growing severe and crowded.
The new English website of 360buy.com will reportedly provide about 400,000 new products, including home appliances and milk powder. At the initial stage of the public beta testing, its service areas will cover nearly 40 countries and regions such as North America, South America, France, Germany, East Europe, Australia, and Southeast Asia.
Shi Tao, vice president of 360buy.com, said during a media interview that at the beginning stages, they hope to purchase Chinese-made produ...
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