Fidelity International has led a series D round worth tens of millions of U.S. dollars in Jiguang, a Shenzhen-based big data service start-up focused on providing user activity analysis for mobile app developers and marketers.
China's 697 million smartphone users generate vast amounts of data, and Jiguang is one of hundreds of start-ups trying to mine that data to provide its clients with valuable insights into consumer trends, activities and tastes. China's mobile advertisement industry, for example, is expected to exceed RMB180 billion (US$26 billion) this year, according to iiMedia Research.
"We have accumulated mobile data for six years, and have been focused on building up our algorithms and models to create cutting-edge products for our users. These are our core competence," the company said in an announcement.
Founded in 201...
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