Fidelity International has led a series D round worth tens of millions of U.S. dollars in Jiguang, a Shenzhen-based big data service start-up focused on providing user activity analysis for mobile app developers and marketers.
China's 697 million smartphone users generate vast amounts of data, and Jiguang is one of hundreds of start-ups trying to mine that data to provide its clients with valuable insights into consumer trends, activities and tastes. China's mobile advertisement industry, for example, is expected to exceed RMB180 billion (US$26 billion) this year, according to iiMedia Research.
"We have accumulated mobile data for six years, and have been focused on building up our algorithms and models to create cutting-edge products for our users. These are our core competence," the company said in an announcement.
Founded in 2011, Jiguang provides its clients with user activity analysis, precision marketing, financial risk control and location-based analysis. One of its core products, a third-party push notification services for mobile apps, targets precision marketing managers by analyzing user activities and locations.
Jiguang also publishes mobile data reports, including a recent one on consumers who purchased electric vehicles during the 2017 Shanghai International Automobile Exhibition. By doing so, it offers car dealers more detailed information about customers' preferences in order to provide personalized after-sales services.
The company says it has provided data services to over 500,000 mobile app developers.
Jiguang previously received tens of million of U.S. dollars from unnamed investors in June 2016, and a US$10 million series B round from Fosun Kinzon Capital, IDG Capital and Mandra Capital in 2015. It completed a series A round worth million U.S. dollar from IDG in 2014.