CMC Capital, a Chinese investment firm focused on the media and culture sector, has made a strategic investment in @comm, a Shanghai-based content, marketing, communication and commercialization company.
No financial details of the investment were disclosed.
In a press conference held in Beijing last night, CMC Capital chairman Li Ruigang said the investment in @comm is designed to help consolidate marketing and monetization efforts for nearly 50 CMC portfolio companies spread across the film, television, sports, entertainment and Internet content sectors.
"We are a long-term investor and operator hoping to bring positive changes to the industry," said Mr. Li, who formerly served 10 years as president of the Shanghai Media Group. "We will focus on c...
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