MUJI and Alipay announced that MUJI's nearly 200 stores in mainland China will support payments via Alipay.
At the same time, the two parties will connect their membership systems. Once consumers complete payments with Alipay in MUJI stores, they can gain MUJI's membership card and realize automatic points accumulation.
China is becoming one of the most important overseas markets for MUJI. The Japanese company's financial report for 2015 showed that its operating revenue of its East Asia business unit, which covered South Korea, Chinese mainland, Hong Kong, and Taiwan, was about CNY4.3 billion, accounting for 27% of its total operating revenue; and the Chinese mainland contributed about CNY2.6 billion.
Prior to this, MUJI only accepted payments with cash, bank cards, and stored-value cards. With the cooperation with Alipay, MUJI's nearly 200 stores in mainland China will provide consumers with a mobile payment option to enable fast and convenient shopping experiences.
Alipay said that in the future they will help MUJI implement in-depth membership operation and accurate marketing to improve consumer loyalty and achieve mutual benefits.