Jiangsu-based supermarket chain Suguo announced that its 1,500 owned stores in Jiangsu and Anhui provinces, covering shopping plazas, community stores, supermarkets, and convenience stores, now all support Apple Pay.
As of April 6, 2016, the supermarket chain plans to provide more secure and convenient mobile payment experience to consumers, and the Apple Pay
Apple Pay support marks Suguo's latest move in its mobile payment strategic plan. According to a representative from Suguo, improving customer payment efficiency and ensuring payment security are the major concerns of the company. As a new payment method, Apple Pay can initiate payment by placing an Apple smartphone — iPhone 6 or above model — close to a China UnionPay Quick Pass POS and complete the payment with fingerprint verification. The entire process will take about only one second.
Compared with traditional payment methods, Apple Pay can better protect users' personal information since users' bank card numbers will not be stored on Apple devices or servers. Apple Pay will transfer the real card numbers into virtual card numbers by special encryption and store the virtual card numbers in a security chip. Each deal will require fingerprint or password verification to complete payment.
Suguo started mobile payment distribution plans from 2014 and it already supported several payment platforms, including Alibaba's Alipay, Suning's Yifubao, China Telecom's Bestpay, and Tencent's WeChat payment. With the secure and convenient payment methods, Suguo not only improves customers' payment experience at stores, but also brings benefits to consumers by introducing promotion resources of mobile payment operators.