Alipay.com, the Internet payment subsidiary of Alibaba Group, confirmed that the company has formally established a new rural business unit, aiming to reach non-e-commerce users in third- and fourth-tier cities as well as in rural areas.
This new business unit at Alipay is expected to provide convenient and rapid payment services to the rural market in China.
Alipay said that the new business unit's expansion in rural areas is currently divided into two parts: convenient payment popularization and rural financial services cooperation. For convenient payment popularization, Alipay plans to cooperate with banks and telecom site in rural areas to offer various payment application guidance and consulting services to rural users, so as to popularize Internet payment in rural areas. In regards to rural financial service cooperation, Alipay hopes to...
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