Alibaba Groups' online auction and e-commerce subsidiary Taobao.com is launching a new website focused on the sale of digital products in China.
Together with Wasu Media Internet Limited, a subsidiary of Wasu Digital Television Media Group, the digital products platform and interactive digital television shopping website is found at Taohua.com. Consumers will be able to shop from home on the Wasu Television Taobao Mall via interactive digital television shopping technology, which allows selection of goods and services using their TV.
Taohua.com and Wasu Television Taobao Mall will be operated by a strategic joint-venture formed by Taobao and Wasu Media. The joint-venture, named Wasu Taobao Digital Technology Limited, will bring together the two companies’ competitive advantages in online retail and digital media. This joint venture has been...
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