According to Zhou Wenbiao, director for online sales and operations of Google (GOOG) Asia-Pacific, Google AdSense will launch an e-payment service for its Chinese publishers before the end of 2008.
Zhou refuses to reveal which company will become Google's partner to jointly offer the e-payment service in China and only says that the company will cooperate with the third-parties and banks to promote an e-payment service which is suitable for the Chinese local market.
Google AdSense mailed its payments to its Chinese publishers by check when it first entered the Chinese market three years ago and since 2007, it has been cooperating with Western Union and shortened the payment cycle from 60 days to seven days. If the e-payment method is launched, the period will be further shortened.
As an advertisement serving program run by Google, AdSense allows website owners to enroll in this program to enable text, image and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.